Thursday, September 10, 2015

[THE DREAM] Crescendo Ice Cream

If you think that my love for ice cream sprouted overnight, look back into my earlier posts in which I partook in my own #20DaysOfIceCream Challenge last summer. Now with my good friends, Billy and Bernard, we are bringing into fruition the toils of our weekly brainstorm meetings for the past year.

I'm fascinated with ice cream, intermediately passionate about business, and extremely obsessed with music. It only made sense to join this food + business + music loving team!

Billy, Bernard, and I have worked on creative projects in the past for our church, so we already had that team dynamic established from the get go. Billy approached us to start our own business venture, as all USC Marshall Business School students are all about that entrepreneur life. (Meanwhile in my college, we took great pride in selling the most Boba on campus...*Anteaters assemble on ring road*) But I digress.

Billy wanted to sell the ice cream bread found in Singaporean street vendor carts. In the abundance of cultural foods in LA, I loved that this was untapped territory. Sandwiching ice cream in bread is how my family eats ice cream, so it's funny when people think this concept is unusual because to me it is a normal dessert at home. By the way, since when did we consider "cookies" to be sandwich material? A true ice cream sandwich, if you think about it, is actually our ice cream bread product!

I was sold on Billy's idea the moment he brought it up, however, I thought we needed to do add that extra pizzazz as Americans love to take ideas and embellish them to make it more "Americuhn." I enjoy claiming to be a "professional happy maker," so that's kind of my part in the creation process of Crescendo.

What's fun, exciting, and makes you happy? Clouds of smoke seem to generate commotion among the crowds. Aha, liquid nitrogen! 

Imagine us three sit around our kitchens tinkering with ice cream. Now imagine our parents just thinking we should really get out of the house and do normal 20 year old activities. (I'm just kidding...our parents have always been super supportive!) So at this point we just had to develop new, unique flavors.

The culinary mind of the group would be Bernard; he's the one who concocted the recipes and sealed the final flavors. Splashes of our exotic tea blend include dragon fruit, passion tea, with little bits of strawberry & apple.

Our ice cream sandwiches are served in modern simplicity with a thoughtful vision. You can discover an Indie musical artist right in the palm of your hands as our cups display names of artists we have partnered with and proudly support. Our whimsical flavors are coined with musical themed names which include BABY GRANILLA, COCOA-COUSTIC, CHA CHA MATCHA, COOKIE CAJÓN, & BAILEYS BASS. After all, we're all about "harmonizing sweet tastes."

The LAUNCH: 626 Night Market
The 626 Night Market is held three times in the summer with 80,000-100,000 guests attending each weekend. You only need to understand so much math to deduce that this means big business exposure for newbies like us. The collaboration of our efforts resulted in the liquid nitrogen infused ice cream with exotic tea blend. Sure enough, children, teens, and adults were equally fascinated by the clouds of liquid nitrogen infused during the ice cream making process.

Thank you to all those who supported throughout this summer. To all the family, friends, and new friends - we are so blessed by the love we experienced from this venture.

To our new vendor friends -- watch out because I'm inspired to write special posts on ya'll!

P.S. If you want to have the COOLEST party, book our catering services for your next event! 

Wednesday, June 10, 2015

This Is Going To Revolutionize My Coffee Weakness

Yes, I've got a long list of Starbucks lovers! Cue "Blank Space" by the Swizz.

When I am traveling, I try out the local coffee houses. However, when in LA you can't help but be bombarded with rounded forest green logos roaming the streets. Plus, for the amount I drink, regular coffee at Starbucks is pretty cost effective.

On the real though, this is going to change everything... Starbucks Mobile Orders! Whip out your beloved iPhone and place an order on the Starbucks mobile app. Voilà! Your one pump sweetener-light ice-whole milk Iced Coffee is ready at the bar of your Starbucks location of choice.

My only question...why did they take so long to finally roll this out? Oh and be on the watch for wireless smartphone charging that is trickling into a few locations.


Wednesday, May 20, 2015

Daifuku's Story In My Own Eyes

Just because you start a restaurant...
does not mean you're ridiculously made of money trees.

Many restaurants start as a family's dream, driven by the raw desire to provide for their loved ones. This man had been out of work for two years. He had suffered loss of his wife's mother and brother and his own mother, all within two years. He went through a difficult period in his life, struck by a discreet illness where he could only watch his family struggle to find a solution to their dire needs. 

Behind every trial is a victory. Behind every victory there is a story.

The man's dream was to find a career path that could lead him to victory. Not just for his family, but for other families as well. His biggest dream in life was not to open a restaurant. No, he loved to dream big, and even bigger than his own self-ambitions. This family's dream was to support those who needed to see their dreams come to fruition, too. 

One of my dad's biggest dreams is to be a part of the solution for children in countries all around the world who have lost their parents...because there are bigger dreams out there. A child wanting to go to school or having decent shoes to walk in - these are the bigger dreams to pursue. 

So I hope you can spread the love and understand what this restaurant means to my family and our business partners. It is not only our livelihood, but our avenue to serve for needs much bigger than ours. To fight for dreams much bigger than ours.


Daifuku Japanese Restaurant
2040 S. Brea Canyon Rd.
Diamond Bar, CA 91765

Wednesday, May 13, 2015

Relaunching Soon.

I promise.

Life has been quite the whirlwind lately. I've decided to not just relaunch but rebirth

With several plans to unfolding this summer, FooodisGoood will venture into food entertainment initiative projects. For business inquiries:

Thursday, March 12, 2015

[SEATTLE BYTES] Seattle Foodventure Tips

I fell in love with this city called Seattle. Supposedly, it is the rainy city and associates with gloomy weather, yet within the four days I was there, the sun shined brightly each morning and the horizon was clear as a bell. 

Seattle is THE place for people who are crazy about these 5 Cs:
1. Coffee
2. Chic Cuisine
3. Contemporary Music and Arts
4. Comfort Casual Attire
5. Chillin' with C-Hawks ;)
Maybe my scope of Seattle is quite biased, or maybe Seattle just loves me as much as I love it, I would like to lean towards the latter. So without any further adieu, here are a few "Seattle Bytes" to check out should you ever visit the home of the Seahawks...

1. Pike Place Chowder at Pike's Market // 1530 Post Alley • Seattle, WA 98101
Dungeness Crab Roll + Market Chowder

2. Moore Coffee Shop // 1930 2nd Ave • Seattle, WA 98101
Lavender, Horchatta, Regular Latte with a cube of milk chocolate on the side

3. Top Pot Doughnuts // Multiple Locations • Seattle, WA
Old Fashioned Doughnut
4. Piroshky Piroshky Bakery // 1908 Pike Place • Seattle, WA 98101
Freshly baked Russian pastries

5. Beecher's Mac & Cheese // 1600 Pike Place • Seattle, WA 98101
The "World's Best Mac & Cheese"

6. Biscuit Bitch at Caffe Lieto  // 1909 1st Ave • Seattle, WA 98101
Sausage, biscuits & gravy, cheesy gritts

7. Umi Sake House // 2230 1st Avenue • Seattle, WA 98121
Quality Crafted Sushi Rolls

Chirashi Bowl

8. Paseo Caribbean Restaurant // 4225 Fremont Ave N • Seattle, WA 98103
Caribbean Roast Pork Sandwich

9. Molly Moon's Ice Cream // Multiple Locations • Seattle, WA
Rasberry hard cider sorbet & wild honey

10. Taylor Shellfish Oyster Bar // Multiple Locations  Seattle, WA
Fresh from the SEA of SEAttle (Yes, it's named Taylor) 

Honorable Mention: The Gum Wall // Pike Place Market Alley • Seattle, WA

BRING YOUR OWN GUM! (This is for photo op purposes only, unless you are really craving a free piece of gum...)

Seattle was absolutely beautiful last autumn. *Governator Voice*: I'LL BE BACK! #BananasTakeSeattle (Thanks to my Banana Pack for the food tour guidance.)


If you feel like this reader, I'm down to take a trip with ya'll, too :)

Friday, October 24, 2014

[SEATTLE BYTES] I Took A Food Tour in Seattle. Bean Lives in Seattle!

Next week, I will be posting up my food adventures from the Indie hub of Seattle, Washington. For those of you fellow food travelers, hopefully this helps plan out the menu for your future vacation. I know this blog is called FooodisGoood, but I incorporate personal tidbits to give the site a bit more warmth and spunk. "Good times are nothing if you can't share it with your loved ones. " -- C-Swizzle

With that being said, I attempted to link my Seattle Food Tour with Kevin & Bean from KROQ's morning show since Bean Baxter lives in Seattle. Yes, I tried a little too hard...but with good intention. I wanted to share the live on-air interview I did as a guest on the show. All I want is that you get a little crackle off my fan girling. 

Side tidbit: I had this deja vu moment taking me back to watching a Conan Interview of Mindy Kaling. Mindy had interned at the Conan show and told herself that one day she would be featured as a guest on the show. Mission accomplished, Mindy! 

Well funny thing is, I used to be a little ol' assistant at a radio station by the dials of 97.1, and I would have the Mindy interview on my mind. I, too, told myself I would one day be an on-air guest on one of the shows. It was a silly thought. I left my radio job earlier this year, how could I ever accomplish the "Mindy Mission" now. 

But, lo and bold...

Enjoy my interview as the "Taylor Swift Fan Girl." (Aired October 23, 2014 aka one day after my birthday).

Being mentioned in the same tweet as Dr. Drew #bucketlist
Tune in next week for a post of actual BITES not bytes ;)


Tuesday, September 23, 2014

Taylor Swift's Freshly Baked Homemade Cookies

I really wanted to take one of the freshly baked cookies my homie, T-Swizzle, was passing around at her house and stuff it into my...into my....

Well, I guess the problem was there was no way to stash away the pumpkin chocolate chip cookie I had just personally been offered from a tray held by Miss Swift I savored the image in my mind (and stomach). I know I can't help being biased, but honestly I have never tasted the most amazing cookies in my life. The texture possessed such a heavenly moist factor. The chocolate morsels oozed joyously out of the tender midsection, drizzling onto my fingers. At this point I freaked out, worried that I would accidentally stain one of Tay's fluffy pillows when I sat back down on the floor of her living room. Living room? What?

Yes, between gawking at her presence and previewing her highly anticipated new "pure pop" album, Taylor baked cookies for her 30+ guests in her quaint, little abode during an intermission. I was one of those very blessed fans. No, I am not lucky. Luck is random, luck is winning contests, lucky runs out. I'd much rather be blessed because it's more abundant and it means the Big Man up there is gracefully watching over you. 

For those of you wondering, I was picked out by Taylor strictly through the process of social media stalking. (I wonder if she has ever been on this blog?!). Maybe this poster I had brought to the Red Tour last year caught her eye?

Embedded image permalink

And so, I was contacted through Twitter and asked to meet in a secret location. From there, we were to be chauffeured in limousine buses to another undisclosed location. The catch was that we could not bring anyone and we most definitely could not bring our little iPhones. We finally filed out of the bus into the patio of Taylor's house. Sushi, pizza, appetizers, and refreshments were provided. Through the window we spotted an MTV Award and..could it be...a shiny, golden Grammy? Once we refueled a bit, the excitement rushed again as we were escorted into the house. The rest was history as I cried and fainted in utter shock. JUST KIDDING. I did nothing of that sort because I was just trying to convince myself I wasn't hallucinating. I used her bathroom! I pet her new cat, Olivia! I held her Grammy! I got to tell her, "Thank you for the best 22nd birthday present when your Red Album released the same day as Kendrick Lamar's and you wrote the song '22'."

Seriously though, never in my wildest dreams would this have been a possibility in my reality. In addition to all that, last Friday, I had the opportunity to see Taylor along with an all-star lineup of artists perform at the iHeart Radio Music Festival in Vegas. As if things couldn't get any better, I got to sit front row at The Ellen Show yesterday (taping will be aired today, Sept 23). I would say my weekend went pretty well.

To give you a brief insight, I have actually been having a rough two weeks (eg. The water pipes in my house have malfunctioned, so I have been showering at the gym...don't take water accessibility for granted!). Prior to 2014, I had lost both grandmothers and my uncle within a short time span. While my family was facing financial difficulties, I decided to put my career dreams on hold in order to help out since the industry I want to pursue doesn't compensate very well. Somehow through it all, I kept my chin up and drew strength from my faith. At the end of the day, I am so in awe of life. It's easy to be thankful when you're life is going good, but true gratitude is when you find abundant blessings even in the storms of life



"With man this is impossible, but with God all things are possible."
Matthew 19:26